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Vittorio Merloni (¹found) ________ Merloni Elettrodomestoco in 1975. The company (²take) ________ just 25 years to become Europe’s third-biggest maker of fridges, cookers and washing machines. It (³not start) _______ as a gig company; it was a small white-goods firm which later (⁴buy) _______ the Ariston brand. Mr Merloni (⁵develop) __________ the firm by buying up his competitors and expanding his markets to other countries. He also (⁶invest) ________ a lot in research and development, and he (⁷be) _____ one of the first to use electronics in fridges and washing machines. The business (⁸grow)______ and its sales (⁹increase) _________ reaching?2.5 billion in 2002.

3. Выберите один из вариантов слов, выделенных курсивом.

1. It’s dangerous to drive when you are very tired. You could / will have an accident.

2. People might travel to Mars one day, but it could / won’t be tomorrow.

3. We may not / couldn’t have enough time to finish the work today.

4. If you’re looking for a smart dress, go to Marcey’s. You might / will find what you want.

5. I’m sorry, but I won’t / may not be able to meet you in Paris tomorrow. I’ll be in London.

4. Прочитайте текст и выберите один из предложенных вариантов ответа, выделенных курсивом.

When Kodak ¹launch / launched the Brownie in 1900, photography ² become / became a popular hobby. With the Brownie, you ³ didn’t have / hadn’t to be ab expert to take photos. One hundred years later, the industry ⁴ taken / took another big step forward with the introduction of digital photography. Even the ⁵ most cheap / cheapest digital cameras are easy to use and produce good images. So now, everyone wants one. In 2004, digital cameras ⁶ sell / sold more than film cameras for the first time. Analysts expect that the market for digital cameras ⁷ will / is able to double in the next year to £85 million. But an even ⁸ greater / greatest change in the photographic industry is now taking place: mobile phones equipped with cameras are also becoming popular. In 2004, sales of camera phones ⁹ reach / reached 190 million. This is more ¹⁰ than / as the sales of digital cameras and film cameras together. Some analysts think that sales of camera phones ¹¹ able to / could reach 500 million a year in the next year or two. At present, camera phones are not as high in quality ¹² than / as digital cameras. But people carry their phones with them all the time, and a poor picture is ¹³ better / more good than no picture. But ¹⁴ could / did the technology of camera phones improve so that they start to compete with digital cameras for quality? Analysts think this is unlikely. But the quality ¹⁵ is / will probably be good enough for most people.

5. Выберите верный вариант ответов (a-c).

Pro-Chic was a ¹____________ company with a customer base of about 250. Its founder, Biruta Zilinskiene, was a ²__________ fashion desighner with a lot of good ideas. She specialized in smart, practical clothes that could ³__________ to business women. Her customers were too busy to go shopping, so Biruta visited them in their office or home. It was a clever plan and Pro-Chic started to make a good ⁴________. The company had a brand with a good ⁵_________, but it needed more ⁶__________ to reach a wider market. Biruta wanted the company to grow, and for that she needed to ⁷_________ her designs in magazines. To begin with, Biruta used her own money to ⁸_________ the venture. But to run a big advertising ⁹_________, she needed a lot more ¹⁰________. So she went to a group of venture ¹¹_________ to try to raise more money. The group liked her ideas and saw that the business had a lot of ¹²________. Biruta was able to ¹⁵_________ the money she needed.

1 a set-up b starting c start-up

2 a talented b targeted c weak

3 a appeal b target c feature

4 a demand b competition c profit

5 a image b fame c opinion

6 a publication b public c publicity

7 a represent b produce c promote

8 a finance b raise c rocket

9 a commerce b contract c campaign

10 a findings b funding c founders

11 a capitalists b elevators c enthusiasts

12 a future b prediction c potential

13 a lend b borrow c finance

6. Заполните предположения фразами:

I’ll probably… I definitely won’t…… I think it’s unlikely that I’ll…….It’s possible that……… I’m sure I’ll……….

1. Hector is certain he’ll be a successful entrepreneur. “________________ make a lot of money”.

2. Melanie thinks she might move to a new town. “_______________ stay in the same place.”

3. Simone expects to work with her father and brother. “_____________work in the family business.”

4. Georg thinks he may work abroad. “______________ I’ll get a job in another country.”

5. Karin is sure she will be successful in her exams. “_______________ fail!”

UNIT 7 PRICE

I Ex. 1.1. Прочитайте и переведите текст. Выполните задания после текста:

Make it cheaper and cheaper